netfoodie.com at Ben E. Keith Food Show -or- Journey through free sample heaven

We’ve all been sampling. On a Sunday morning(2pm), what’s better than strolling through the aisles of your local discount warehouse market or Whole Foods store and getting tiny tidbits of free food on frilly-topped toothpicks? It’s a true American pastime! But how many of you can say that you’ve been “sampled out” before. Can you say you’ve ingested so many bite sized morsels of food that you can’t take any more? We here in the netfoodie household can honestly say we did just that today.

Strike superhero pose. Cue wind machine.

Today, we went to our first food industry trade show, the Ben E. Keith Food Show at the Fort Worth Convention Center. We stumbled across this event as a tip from my Entrepreneurship prof at UT Arlington- Thanks Steve! I had no idea what to expect, so I dragged along my wife Angela and roommate James. We had a quick lunch at Jimmy John’s Gourmet Sandwiches and headed off to Fort Worth.

Ben E Keith Food Show Fort Worth entrance

The entrance to the Food Show. Our sincerest apologies to the worker with the wedgie. This is seriously the best picture we have. All of our pictures have varying degrees of wedgie. Great photos James!

Next year, we’ll skip the lunch. We thought that there’d be some sampling to be had. “Some” turned out to be a gross understatement. Turns out “food show” is industry jargon for “sampling smorgasbord”. There were booths upon aisles upon rows of vendors begging you to try their products. You could not wipe the smile off my face with a brillo pad when I walked into the entrance.

We start off with a couple of your average toothpick-style samples before we hit the Maple Grove Farms table. “Do you like pancakes at home?” the man asks as he hands us a gallon jug of maple syrup. No, not just to look at or as part of a sales pitch. This man just gave us 128 fluid ounces of maple syrup. That’s when we knew we were in the right place. We simultaneously unbuckled our metaphoric belts. Now all we had to do was find a free pallet of pancakes.

Samples Treasure we scored at the food show

This is not even a quarter of the free samples. The rest was stored as energy for the upcoming winter. Wait… it’s March. Crap.

More coverage of the Ben E. Keith Food Show to come. Must sleep off tummy full of samples.

 

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